Founder · Business Operator · Growth Leader

I build businesses, lead teams, and turn ideas into execution.

I’m Joseph Weinzetl, a founder and former brokerage CEO with experience growing revenue, leading cross-functional teams, and turning complex operations into practical systems. I connect business strategy, customer experience, and technology to move a company forward.

Explore my experiencejoe@sodl.com ↗
Joseph Weinzetl smiling in a professional office setting
190+agents supported
1,000+annual transactions
$350Mannual transaction volume
10direct reports

An operator who understands the full business.

I led Greater Midwest Realty as president, then CEO and owner, supporting more than 190 agents. From 2020 through 2023, annual transactions grew from roughly 800 to more than 1,000. At peak, the organization generated approximately $350 million in annual transaction volume and $8 million in gross commissions before agent splits.

My role crossed departments. I led a 10-person employee team across operations, marketing, and broker support, with responsibility for technology implementation, recruiting, and escalated compliance matters. I hired leaders, built systems to support daily work, and connected team priorities to the needs of the business.

My real estate career began in 2012. Before taking on brokerage leadership, I founded Freedom Home Team at Keller Williams and grew it to more than 140 annual transactions. After selling the brokerage in 2023, I focused on SODL, a technology-driven platform designed to simplify real estate transactions and scale operations through automation.

Leadership grounded in execution.

From building a sales team to running a brokerage and developing a consumer platform.

2023–Present

SODL LLC

Founder and Real Estate Broker

Founded SODL to simplify the consumer real estate experience through software and licensed oversight. Lead product strategy and hands-on, AI-assisted development across seller onboarding, customer portals, transaction workflows, communications, and administrative operations.

Translate customer needs and brokerage requirements into digital workflows and operational controls. Build a flat-fee service model designed to reduce manual coordination as transaction volume grows.

Explore SODL ↗
2021–Present

Sota Workspaces LLC

Owner and Operator

Established a shared workspace business by converting a traditional brokerage office into a multi-tenant workspace offering. Designed and built SotaWorkspaces.com and increased annual revenue from approximately $100,000 to approximately $300,000.

Oversee organic lead generation, customer inquiries, contract review, and ongoing business operations.

Explore Sota Workspaces ↗
2020–2023

Greater Midwest Realty Corp.

President, then CEO and Owner

Led a brokerage supporting 190+ agents and managed 10 direct-report employees across marketing, broker support, and operations. Grew annual transactions from approximately 800 to more than 1,000, an increase of approximately 25% or more.

  • Built an online recruiting funnel and personally recruited approximately 30 agents.
  • Delivered monthly in-person and virtual training and supported agent development.
  • Directed an agent intranet for compliance submissions, contract review, buyer and seller resources, and productivity tools connecting income goals to transaction and prospecting activity.
  • Hired a broker for daily agent support, handled escalated matters before attorney involvement, and oversaw technology implementation and team operations.
  • Converted the agent-oriented office into a shared workspace business while leading brokerage operations; sold the brokerage in 2023.
2016–2020

Keller Williams · Freedom Home Team

Real Estate Agent and Team Founder

Founded Freedom Home Team and grew the team to more than 140 annual real estate transactions.

2012–2016

Greater Midwest Realty Corp.

Real Estate Agent

Began my real estate career as a licensed agent before progressing into team leadership and brokerage executive roles.

2009–2016

United States Marine Corps Reserves

Data Network Specialist and Career Retention

Served in data network support and later career retention. Completed Corporals Course and Sergeants Course leadership training. Honorably discharged in 2016.

Ideas turned into operating businesses.

Sota WorkspacesVisit site ↗

Repositioned a physical asset and tripled annual revenue.

Converted an agent-focused real estate office into a shared workspace company, designed and built the website, and grew annual revenue from approximately $100,000 to approximately $300,000.

NorloonVisit site ↗

Helped a young founder turn skills into a real service business.

Helped establish a website and digital presence agency with my teenage son. Norloon creates and redesigns custom websites for small businesses and helps clients manage their Google Business Profiles.

Ordle.aiRestaurant technology MVP

Built an early restaurant growth platform concept.

Created an early restaurant technology MVP to explore how software could help independent businesses grow. Discontinued the project to focus on SODL, gaining practical experience translating a business idea into an initial product and deciding where to concentrate resources.

Where I create value.

Business Operations

Building accountable teams, scalable processes, and an operating rhythm that turns strategy into measurable execution.

Growth and Customer Experience

Connecting lead generation, service delivery, and customer needs to practical improvements in revenue and business performance.

Product and Process Improvement

Turning business requirements into usable digital workflows, applying automation, and staying hands-on with implementation.

Team and Business Leadership

Hiring and developing people, delegating responsibility, managing risk, and making decisions with an owner’s understanding of the tradeoffs.

Credentials and perspective.

Licenses

Minnesota and Wisconsin Real Estate Broker
Minnesota General Contractor

Education

Associate Degree · 2010
Anoka-Ramsey Community College
Marine Corps Corporals Course and Sergeants Course

Location

Saint Michael, Minnesota
Open to remote leadership roles in operations, growth, and technology-enabled businesses
Available for occasional travel

Let’s build something meaningful

Need a leader who can connect strategy, people, and execution?

Start a conversationDownload résumé

763-772-7898Joe@SODL.comLinkedIn ↗